Primarily I am a website designer and I started out hand coding all of my websites from scratch. I am self taught and over the years have gone from using Dreamweaver to Coda. These days, every project I work on involves WordPress and so that has become my speciality. I am proficient in Adobe’s photoshop and use it for all of my graphic work but prefer to use a mix of partners for any advanced branding as not only does it get a professional job done, but it also introduces an outside influence to the project which is great for sparking the imagination.
As my business has grown and my clients become long term customers, their needs have changed and so have mine. I spend around half of my time maintaining my existing websites and hosting services and the other half project managing new projects. Here are some other services we offer:
Search Engine Optimization (SEO)
After a couple of years as an out and out designer I realised that there were a lot of people in the business of SEO or ‘Search Engine Optimization’ and more and more often my clients were asking about this as if it was more important then the website itself. I do not believe this to be true, but I was more intrigued when I discovered that a lot of what they called SEO, was what I had already been providing as part of a well coded website.
Despite the furore I still do not ‘sell’ this as a product to the majority of my clients, I prefer instead to show them how my existing clients fair on Google and then explain that I have just coded their websites correctly, there really isn’t a need for smoke and mirrors and the hours of secret tinkering that your SEO ‘specialist’ will tell you all about. You can see more about my online marketing services here though they are generally directed at larger companies.
Social Media Optimization (SMO)
Social Media Optimisation is growing by the day and to do it well does take time and time costs money, but I will discuss the best approach for your business and you, these campaigns need to be tailored to suit your company – just as your website and brand does. Here you can see more about the SMO services I offer.
Company logo and brand creation
I have come to this last, but only so you remember it. Branding is the most important marketing tool we have. People buy people, – not products. I deal with SMEs (Small to Medium Enterprises) and from the moment any person comes to me to discuss a website or any kind of marketing campaign, – I ask them what their ‘brand’ is. It is not unusual to find that they haven’t even considered it, – but it is always where I start. The brand covers everything from your mission statement and company ‘ethos’, through to your logo and your business cards, it really should shine through absolutely everything and if you are going to spend money on one single thing – make it this. Brand creation is deceptively simple, which is why I work with specialists from a variety of backgrounds and skill sets to make sure that I always have the right team to suit your budget and needs.
If you are just starting out in business, or if you fancy a shake up – just drop me a line and tell me about it and I will give you a complete appraisal of where I think you are and what your options are. If you’re not quite ready then ‘follow’ me online and we’ll catch up later.