COMMUNICATION THROUGH DESIGN

The Car Concierge


Posted on May 1st, by Manager in Projects, The Pig Farmer. 1 Comment

Dave Dann is the Car Concierge. I loved working on this project for all sorts of reasons and we are really chuffed with the result we achieved, working in partnership again with Andrew Lathwell.

The client knew what he wanted, but he was also very happy to take advice on how to achieve it – which in my opinion is the perfect combination. We started with the branding and I knew straight away that it was a job for our partner and old skool graphic designer genius – Andrew Lathwell of Lathwell & Associates here in Devon.

Andrew came up with a few ideas but we all three of us agreed on the idea of the butler with the car on a tray, I was also pretty sure of the colours I wanted and Andrew read my mind and came up with a great brand. Since completing the website, The Car Concierge has come back to Andrew Lathwell a number of times to order all sorts of offline marketing – everything from posters to magazine adverts and appointment pads to compliments slips – the brand has truly taken off.

The Car Concierge is based within the grounds of the beautiful Coworth park, nestled between Windsor great park and Wentworth golf club and the website and branding need to portray the right image in order to be taken seriously … this wasn’t going to be a one pager for a grease monkey with a jet wash!

The brand – as always, was a great place to start. I also knew that I wanted the site to be fully responsive so it would sit just as happily on an iPhone or iPad as it would on a full PC/Mac browser. Last but not least, I wanted to build the site on wordpress. So that didn’t leave many questions to be answered.

Once the site has bedded in, I will be helping The Car Concierge to push his special offers and little stories about valeting the Ferraris of the rich and famous, through his in-built WordPress blog. This way we can make sure it keeps the visitor on the main website – and we can also push these posts out to Facebook and Twitter automatically and RSS too – without the extra leg work.

Screenshot of the Car Concierge website

We are really pleased with the final result on this and we look forward to adding pages as the business grows, and you can read how happy the client is on our WWDC profile here – The Pig Farmer – but I think this covers most of it:

Wow, A first class looking site, Very impressed with the colours, navigation is easy with a fluid feel to it. the most impressive part is every aspect of the planning brief has been achieved and surpassed! Kept informed very well. I am totally happy with all aspects from start to finish!

You can see the site here: www.the-car-concierge.co.uk





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